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Historical Committee

IV-13-9

Mennonite Board of Missions

Choice Books

Records, 1968-1991

5 Boxes (Prontos)

 
Table of Contents
 
            Series and Box Listing                                      Page 1
            Administrative Information                                Page 1
            Brief Historical Sketch                                      Page 2
            Inventory Listing                                               Page
            Name and Subject Tracings                              Page
 
Series and Box Listing
 
1.   ACCOUNTS                                                         Box 1 Pronto                page 2 
2.   BOOK ACTIVITY                                                Box 1 Pronto                page 2
3.   BOOK TITLES                                                     Box 1 Pronto                page 2,3
4.   BUDGET-CHOICE                                               Box 1 Pronto                page 4  
5.   DISTRIBUTOR HELPS                                        Box 1-2 Pronto            page 4
6.   DISTRIBUTORSHIPS                                          Box  2-3 Pronto           page 5,6
7.   GOALS AND LONG-RANGE PLANNING        Box 1 Pronto                page 7
8.   INCOME SOURCES                                            Box 3 Pronto                page  7 
9.   MINUTES                                                             Box 3 Pronto                page 7
10. MISCELLANEOUS                                              Box 3 Pronto                page 7 
11. ORGANIZATIONS                                              Box 3-4 Pronto            page 7 
12. PERSONNEL                                                       Box 4 Pronto                page 7,8
13. POLICY                                                                Box 4 Pronto                page 8
14. PROJECTS                                                           Box 4 Pronto                page 8,9
15. PUBLICITY                                                          Box 4 Pronto                page 9
16. REPORTS                                                             Box 4-5 Pronto            page 9,10
17. RESOURCE MATERIALS                                   Box 5 Pronto                page 10
18. STUDIES                                                              Box 5 Pronto                page 10,11
19. SUPPLIERS                                                          Box 5 Pronto                page 11
    
Administrative Information
 
            These records were deposited into the Archives by Lowell T. Hertzler, Media Ministries, Harrisonburg, Virginia, in 1996.
 
Historical Sketch, 1962-1987
 
1962           Urie A. Bender, Literature Secretary, MBM, writes District Secretaries.
 
1965           Representatives from four district conference areas meet with Mennonite Broadcasts staff.  Need was for buying service.  Program was launched at Mennonite Broadcasts because subsidy required and volunteers needed.
 
1968           Several major airports acquired, including Dulles and National airport in Washington, D.C.
 
1970           Ron Yoder became full-time director.
 
1971-1974  Major growth and new districts added, primarily through promotion at General Assemblies.  Name was changed from Life Line to Choice Books.
 
1974           People Drugstores acquired by Northern Virginia adding a whole new dimension to marketing Choice Books.
 
1974           Choice Books strategy studied by a task force.
 
1975           Director Ron Yoder resigns.  Paul Yoder becomes new director.
 
1978           Task force studies the validity of Choice Books.  Conclusion, the task force recommended:
a.       Management committees be organized with business-oriented persons for financial and marketing management.
b.      That Choice Books organize a five-member Choice Books International Committee (CBIC).
c.       That Choice Books, because of ministry value and low subsidy costs, continue to work toward expending the ministry while reducing the amount of subsidy required.
 
1979           First use of computer at Choice Books Harrisonburg office to monitor it's activity.
 
1979           CBIC formed in June.
 
1979           Warehouse completed.
 
1981           Mark Martin employed part-time as field representative.
 
1982           Title selection policies and guidelines adopted by CBIC.
 
1983           Goal set to reach one million books by 1988.

1984           Computer software developed for district programs.
 
1984           First training program for area supervisors begun.
 
1985           Choice Books district supervisors accept a new challenge to sell one million books by 1989.
 
1985           New relationship with CBNVA, who sells 50% of the total books distributed.
 
1986           Major design and logo change.
 
1987           25th Anniversary Celebration, 1962-1987.
                   Celebrated August 21, 1987, with Keynote Address given by Urie A. Bender.
 
 
Inventory Listing
 
Box 1 (Pronto)
 
1.  Accounts
 
Airport Statistical Reports
Airports - General
Chains
G. C. Murphy
Harris Teeter Supermarkets
 
J. C. Penney
Safeway
Pathway Drugs
Peoples Drugs
Sears
 
Leggett
Days Inn
W. T. Grant
Eatons
White Cross Shoes
 
Chain Store Statistical Reports 1986
Chain Store Statistical Reports 1985
Chain Store Statistical Reports 1984

2.  Book Activity
 
Book Planning
Central Buying
Inventory
Choice Books Discount Schedule
Inventory Reduction Sale
 
Publishing Activity
Choice Books Imprints
Audio Books
Magazine Projects
Reader Research
Reader Research
 
Book Reviewers and Correspondence
Best Seller List 1985-89
Best Seller List 1974
Best Seller List 1973
Best Seller List 1972
 
Best Seller List 1971
Best Seller List 1970
Best Seller Merchandiser
Book of the Year 1986-88
Book of the Year 1989
 
3.  Book Titles
 
Amish Ways
Caring Enough to Confront
Cherishable:  Love and Marriage
Childrens Books
Civil Religion
 
Day Among Mennonites, A
Derstine, Norman Book
Devil Did Not Make Me Do It, The
Dream for America, A
Dialogue with Death, Abe Schmidt
 
Facing Terminal Illness
Facing Tough Times
Faith For A Secular World
Family Series, Bill Breckbill
Freedom for Forgiveness
Fresh Start, A, Richard McMasters
Friendship Evangelism
 
Get On With Living
God's Family
God Healed Me
Going Straight
Growing Old:  Blessing or Burden?
 
Human Resources in the Church, Jim Fairfield
I Am A Mother, Ella Mae Miller
Insect Parables
Journey Towards Holiness
Joy of Housekeeping, The
 
Keys To Successful Bible Study
Kratz, Paul Booklet
Lapp, Elizabeth
Life At It's Best
Like A Watered Garden
 
Living With No Regrets
Man Uptight
May Only Be Frog's Hollow, It, Jim Fairfield
More With Less Cookbook
My Personal Pentecost
 
My Walk Through Grief
New Joy in Living
Peace Book
Pilgrim Aflame
Poems
 
Poems Album II
Praises For Children
Praise of Leisure, In
Pray For Peace
Prayer That Releases Power

Quench Not The Spirit
Rosanna Of The Amish
Sexual Survival
Shank, David Book
Storytime With Grandma
 
Tell Me About Death, Mommy
What Mennonites Believe
Who Are The Mennonites?
Woman In Her Home
Woman Liberated
Manuscripts
 
4.  Budget-Choice Books/MBM
 
Budget 1974-86
Monthly Reports 1989
Monthly Reports 1987-88
Monthly Reports 1975-86
Correspondence 1977-89
Officer Leaders Correspondence
 
5.  Distributor Helps
 
Accounting
Area Supervisors Manual 1988
Area Supervisors Meeting Minutes 1981-84
Subsidy/District Level
Consultation - Bill Mason 1984
 
Quality Control Racks
Test Marketing
POMPS - Professional Office Marketing Plans
Distributors Helps Miscellaneous
Distributor Helps - Choice Books Catalog 1981
 
Volunteerism
Lending Libraries
CMDS Software - Background Information 1984-88
Software CB Distributor Comments 1988-89

Rally 1989
Rally 1988
Rally 1987
Rally 1986
 
Box 2 (Pronto)
 
5.  Distributor Helps (Continued)
 
Rally 1985
Rally 1984
Rally 1983
Rally 1982
Rally 1981
Rally 1980
Rally 1979
 
Training - Dennis Koehn
Sales Seminar 3/7/88-3/9/88
Newssheets 1989
Newssheets 1988
Newssheets 1978
 
Newssheets 1986
Newssheets 1985
News Memo 1972
News Memo 1971
Grants 1984-89
 
6.  Distributorships
 
Alabama and Northwest Florida (Paul Dagen)
Alberta
Allegheny Mennonite Conference
Appalachia
Atlantic Coast Conference
 
Beachy Amish Mennonite Conference
British Columbia
Canadian Choice Books
Church of the Brethren - Southern Ohio District

Conservative Mennonite Conference
District Mission Boards - General
Franconia Mennonite Conference
Great Lakes
Gulf States
 
Illinois Mennonite Conference
Indiana-Michigan Mennonite Conference
Iowa-Nebraska Mennonite Conference District Mission Board
Jamaica (Caribbean Islands)
Kansas
 
Lancaster (EMBMC)
Manitoba (Choice Resources)
Mideastern Choice Books (John Jantzi)
New Mexico
New York State Fellowship (Conservative Conference)
 
Montana
Northern District
North Central Conference
Northern Light Gospel Missions
Ohio and Eastern Mennonite Conference
 
Box 3 (Pronto)
 
6.  Distributorships (Continued)
 
Oklahoma Convention (GC)
Ontario Mennonite Conference - John Whitehead
Pacific Coast Mennonite Conference
Philippines
Rocky Mountain Mennonite Conference
 
Rosedale
Saskatchewan Choice Books
South Central Conference
Southeastern Mennonite Convention
Southwest Mennonite Conference

Virginia Mennonite Conference
Northern Virginia 1989
Northern Virginia 1988
Northern Virginia 1987
Northern Virginia 1986
Northern Virginia 1976-85
Minutes - Mideast CB and CBNVA meeting 1980-81
 
Washington-Franklin Conservative Mennonite Conference
Western Ontario - District Mission Boards
 
Overseas
Africa
African Inter-Mennonite Missions
Dominican Republic (Mennonite Agencies)
Germany
            Proclama
 
Christian Communications LTD - Hong Kong
Prospective Choice Distributors
Certificates of Appreciation
Distributors
District Bonuses
Correspondence #1
Correspondence #2
Congregational Paperback Distributors
 
Meetings
Estes Park Assembly 1977
Region V Meeting (August 5-7 1976 LMHS)
Eureka, IL Assembly 1975
Area Supervisors Meeting District V (August 10, 1974)
Editorial Committee Meeting Breezewood
Choice Books - Hosanna Meeting 1974
Assembly 1973
Key 1973
Probe 1972
Book Rack Evangelism Salunga, PA (March 18, 1972 & 1967)
Mission 1971

Personnel
Jim Duncan
Lester Hershey
John Jantzi
Mervin Keller
Willard Roth
Raymond Schrock
Herbert L. Steffy
Bill and Ruth Yoder
Dan Yoder
Misc. Correspondence
 
7.  Goal and Long-Range Planning
 
Goal and Project Responsibilities
Long-Range Planning Past 1984-887
Future Organization
Mennonite Board of Missions
 
8.  Income Sources
 
Fund Raising
Shalom Ministries
Independent Jobbers
 
9.  Minutes
 
Minutes Miscellaneous
Minutes Choice Books Staff
Paul Souder
 
10.  Miscellaneous
 
General Correspondence - Interoffice 1987-89
Correspondence 1987-89
Correspondence 1981-85
Reader Response
Request for Racks
Request for Publishing of Books
 
 
Box 3 (Pronto) (Continued)
 
11.  Organizations
 
National Park Services
Successful Living
Choice Books International Committee
General Conference Mennonite Church
CRAC - Choice Books Advisory Committee
Correspondence
Minutes
Exhibits 4/21/89
Exhibits 1/13/89
Exhibits 4-22-88
Exhibits 10/9/87
Potential Members
 
Box 4 (Pronto)

Choice Canada
Choice Books International Committee Minutes
Home Ministries Council Reports
Meda
Title Selection Committee
EMHS Choice Book Club
CBA - Christian Booksellers Convention
Choice Books Task Force
COMMP - Consultation of Mennonite Media Producers
 
12.  Personnel
 
Field Supervisor
Field Representative
Gift Store Salesman
Job Prospects 1985
 
13.  Policy
 
Title Selection Guidelines 1978-86
MBI Policy/Procedures
Foreign/Overseas Relationships 1978-80
Policy on Volume Shipments
 
14.  Projects
 
MBI - Choice Books Calendar
Choice Books History
Name Change
Book Rack Evangelism (BRE) Manuals
BRE
General
General Conference (as it relates to BRE)
 
Choice Books Video
Church Planting
Rebags
Olympics 1974
Spanish Distribution 1985-86
Market Research Project 1984-85
 
15.  Publicity
 
Campaigns
The Edge
The Edge Copies (Oct. 88 - June 89)
The Edge Copies (Jan. 81 - Dec. 87)
The Edge Copies (Jan. 78 - Dec. 80)
The Edge Copies (Jan. 75 - Dec. 77)
The Edge Copies (1974)
The Edge Copies (1975)
The Edge Correspondence 1980-88
 
News Releases
Ads
Gospel Herald Ads
Promotion
Brochures
National Advertising
Miscellaneous Promotion
 
Posters
Choice
Books Stickers

Churches
Articles
Choice Books Logo/Slogan

16.  Reports
 
Annual Report 1982-87
Annual Report 1989
Annual Report 1988
Annual Report 1987
Annual Report 1986
 
Annual Report 1985
Annual Report 1984
Annual Report 1983
Annual Report 1982
Annual Report 1981
 
Annual Report 1980
Annual Report 1979
Annual Report 1978
Annual Report 1977
 
Box 5 (Pronto)
 
16.  Reports (Continued)
 
Annual Report 1976
Annual Report 1975
Annual Report 1974
Annual Report 1973
Annual Report 1972
Annual Report 1971
 
Annual Report 1970
Annual Report 1969
Annual Report 1968
Annual Report 1967
Annual Report 1966
Annual Report 1965
 
Mid Year Report 1989
Mid Year Report 1988
Mid Year Report 1987
Mid Year Report 1986
Mid Year Report 1985

Mid Year Report 1984
Mid Year Report 1983
Mid Year Report 1982
Mid Year Report 1981
Mid Year Report 1980
 
Mid Year Report 1979
Mid Year Report 1978
Mid Year Report 1977
Mid Year Report 1976
Mid Year Report 1975
Mid Year Report 1974
 
Distributor Reports
Tri-annual Report 1978-88
Five Year Report (1970-74)
BRE Miscellaneous Reports (1971-74)
Recommended Inventory List
 
State of the Program Reports 1983
Marketing Reports
Media Ministries Annual Report 1983-84
Special Report 1990
Choice Books Margin 1987-89
District Book/Sales Coals 1978-88
 
17.  Resource Material
 
Mason Consultation
Sales Training Package
Price Coding
 
18.  Studies
 
Computer Studies
International Study
Discount
            Federal Regulations on Discounts
MPH - MBI Consultations and Concerns
Background Material
Choice Book Warehousing
 
19.  Suppliers
 
American Bible Society
Baker Book House
Bethany Fellowship
Bethany House
Brethren Press
 
Choice Books
Commission Press
Cook, David C. Publishing Company
Gospel Light Publications
Herald Press
 
International Distributors
Inter-Varsity Press
Logos International
MacMillan Publishing Company
Manna Books
 
Miscellaneous Publishers
Moody Press
Pillar Books
Tyndale House
Warner Press
 
Wood Books, Inc.
World Wide Publications
Zondervan
Rack Manufacturers
 

 
Name and Subject Tracings
(for Card Catalog)
 
Bender, Urie A.
Bontrager, Sue
Book Rack Evangelism
Choice Books
Dagen Paul
Eichelberger, Orrin L.
Garber, Eugene C.
Hertzler, Lowell T.
Jantzi, Darrell
Life-Line Books
Literature Evangelism
Martin, J. Mark
Martin, Norman H.
Rittenhouse, Debbie
Schrock, Simon
Shearer, Harold
Souder, Paul
Weaver, Kenneth
Williams, Angie
Yoder, Paul A.
Yoder, Ronald
 
 
Name and Subject Tracings was taken from: the inventory listing; from the file on "Choice Books History," (Box 4, under "Projects"); and from the history of "Choice Books" as described by Hubert R. Pellman in Chapter 7 of Mennonite Broadcasts: The First 25 Years, (1979).
 
 
 
 
 
 
 
 
October 7, 2008 / Files typed into the computer by Helen Hostetler
February 9, 1996 / Table of Contents, Series and Box Listing, Administrative Information, and Name and Subject Tracings by Dennis Stoesz
December 3, 2008 / Posted by Alex Lake
Mennonite Church USA Archives-Goshen, 1700 S. Main St., Goshen, Indiana 46526
 

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